![]() As the years have gone on, Japanese manufacturers have been doing this more and more. It’s exactly why B&H Photo has a specific department dedicated to Brazil.įor the record, Nikon’s lack of answering tough questions isn’t uncommon. So why does Nikon not have an official presence in South America? Well, it’s often very difficult to import products there. In a situation like this, Nikon Peru is a distributor and should’ve reported to Nikon in some way or another. It makes it a very difficult process to get things done - especially when talking to the press. The way that Japanese camera companies work often requires them to have their subsidiaries report back to them, ask for permission on things, etc. They are not listed as a Group Company on either Nikon’s website or in PDF files. And if you search Nikon’s website, it states that Nikon Peru is part of their larger global network. The only thing that we were able to get was “…there is no Nikon Peru, there is only individual retailers and distributors in the Latin America market.” We did some research to verify this. However, they’d be approved by Japan.Īfter giving them a week to fully answer, Nikon USA wouldn’t provide answers to our questions on the record. As a journalist, I know that the actions of Nikon Peru wouldn’t necessarily come from America. This is important to note, as the actions of one division can affect an entire company, and it did with Canon’s sexism issues previously. Immediately, anyone that didn’t know any better would paint a blanket across all of Nikon. The Nikon Anti-AI Campaign apparently came from Nikon Peru. On top of all this, consider problems around their products like the D600 and the class action lawsuits over the cameras. Before then, they made a questionable decision about a photo choice being manipulated by Photoshop. Back in 2017, they took center stage for sexism when they didn’t choose a single woman to promote their products. This isn’t the only time that Nikon has made questionable decisions. It’s a camera that should’ve come out a long time ago. More importantly, the company has released the new Nikon z8 to aid these photographers. Nikon is a company that works to support professional photographers, and by not paying or compensating photographers for the work provided, they’ve undercut the people they’ve worked to support the most. The Problems with The Nikon Anti-AI Campaign Several have told us over the years all the different ways that being featured on our site has helped them. While some photographers say that exposure helps, none of the photographers interviewed reported an uptick in their statistics, their followers, or their downloads, which makes for another interesting observation does anybody care about the person behind the photo? Or do they think the camera does it all by itself? Further, campaigns like this have been known to not have credible statistical payoffs - which is a major contrast to the interviews that we’ve done here on the site with photographers. Of course, the fact that they had no notice at all should give you an idea of whether they received compensation or not. One of the authors, John Fowler, didn’t even know about it until we messaged him. ![]() None of the photographers who wrote back to us had the smallest inkling beforehand that their photos were used in such a viral campaign, and the ones who found out about it found out through social media. The answers we managed to get, while not surprising in the least, were more than a bit disappointing. Did they get any notice from either Nikon or Grey Peru? Did they get any compensation? Did they notice any effect on downloads, sales, or following? We managed to get in touch with the photographers showcased in this Nikon AI campaign, and we asked them the following questions. The Problems with The Nikon Anti-AI Campaign.And the photographers spoke for themselves.
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